If you’re selling products on Etsy, for example, you can use a rich pin to provide some basic information about the item while making it easy for interested users to access the product page on Etsy and quickly complete an order. You can currently set up rich pins to direct users to apps, articles, products, or recipes.Īn effective rich pin gives users enough information to attract their attention while incentivizing them to click through to learn more. Your Pinterest board should be a funnel to the rest of your online presence, and rich pins are the best way to encourage further engagement from Pinterest visitors. In this article, we’ll cover a few of the most effective ways to optimize your Pinterest marketing practices for even better results.

That has changed dramatically over the past few years as the platform has grown exponentially and attracted more and more brands for advertising purposes. Pinterest was once a relatively niche social media platform with only a small marketing and ad presence.

Pinterest marketing 2020